Geirthrudur Finnbogadottir Hjorvar



RETAIL DISPLAY - 2020

Sculptural installation made from laminated chipboard and glass shelves designed for a retail presentation of consumer goods. The glass plates of the shelf system contains four prints of a single 3D sculpture.





“Retail Display” is an obvious homage to retail display systems. It is also a traditional minimalist sculpture. Perhaps the conceptual kind. It is also a shelf system on which to place art.





One of the glass cubes from within that system carries a print on each of its four sides. So that the same object is seen from front and back, top, and bottom. That object is a virtual model of a sculpture. One that is made by attaching a photograph of a window display of a furniture store on two planes that intersect so as to form an X. There are transparent curtains attached to one of those planes in the model. The curtains are a visual gesture towards the window displayed in the image. It is also a gesture towards the trompe l’oeil of a picture of a picture of furniture in a window display.